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Monday, 17 March 2008 |
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By Michael Laleye
 Putting together a business plan can be a time-consuming effort in futility if you forget the main ingredient of the plan. Before any plan can be effective, it has to have the means of providing the execution to make the plan work. With prescribed actions to execute the steps in the business plan, all it will be is a list of hopes and dreams.
For example, a business plan may stipulate the company will sell a thousand widgets every day in order to bring in enough money to meet payroll and other expenses. It may even go so far as to project who will sell them but if the plan does not stipulate how they will be sold and, more importantly to whom, the plan is nothing more than a dream. Execution is the principal means behind any valued plan, detailing who will do what, when and how to allow the plan to be scripted completely.
On the other hand, any business can be planned to death. Meaning entirely too much time is spent on putting a plan on paper and |
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Last Updated ( Monday, 17 March 2008 )
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Sunday, 16 March 2008 |
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By Mark Burdett
 What are the first things you think of when the word recession is mentioned? Perhaps words and phrases such as job losses, redundancies or reduced consumer spending? All of these are perfectly normal thoughts when time is tight and businesses are struggling to make money and survive. However, as the business world in which we live changes, there is plenty of evidence to support the theory that businesses who invest in marketing and in their staff when times are tough, benefit in the long run.
When the general public and your customers have less disposable income many people think that in order to survive, they have to cut costs and maybe even prices in order to remain competitive. However, even when there is less money about, customers in general do not necessarily want the cheapest price. Instead, they want the product or service that gives them the best value for money.
It is for this reason that many companies are now investing in their workforce and in particular in their health and safety so they have loyal and dedicated staff who |
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Last Updated ( Sunday, 16 March 2008 )
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