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The Ten Secrets for Successful Internet Marketing In the 21st Century Saturday, 02 February 2008 More info... By Ranju Kumar  Internet research group Netcraft reported that there are now over 100 million Web sites on the Internet. That is a far cry from the few hundred that were around when I first started using the Web in 1995. In that time, the rules have changed. Things that used to work even a few years ago no longer work now. That's why I have decided to list these "Secrets" for successfully marketing yourself on the Internet now. Secret 1. Friends, not strangers Use the Internet to market to "friends" (existing clients and customers), rather than just looking to get new customers ("strangers"). Secret 2. High margin, not high volume Create product/service bundles that have high value and high profit margins, rather than trying to sell low-margin items to lots of customers. Secret 3. Lead with expertise, not sales People search the Internet looking for information. Give them the information first, before you launch into your sales pitch. Secret 4. Sell on value, not on cost Your customers do not care how much it costs you Tag it: Last Updated ( Saturday, 02 February 2008 ) Read more...   Top Strategies to Make Your Business Card Work For You Saturday, 02 February 2008 More info... By Donna Price  Marketing is one of the challenges we each face as business owners. One of the things that is basic to business is your business card. Your business card is valuable real estate so it needs to be used wisely. Like any real estate investment make it a worthwhile investment. A business card works when it is memorable. Think about the colors you use, the font you use and the combination of them all. I have a bright orange card with a compass and people standing in a circle around the compass. It's a perfect card for me. My company name is Compass Rose Consulting. The name is a metaphor for using a compass to keep you on the trail or on your right path. I have always had a compass on my card. When I changed it a couple of years ago to orange I started noticing that people remembered it. I would hand it to someone and they would say: "I have your card." In building relationships it's important Tag it: Last Updated ( Saturday, 02 February 2008 ) Read more...

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