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Sunday, 20 April 2008 |
By James Copper
Lots of business owners say grandly they like to add new customers every day but in my view that is a sentiment we would all agree with and not a concrete plan. The question is HOW to get more customers consistently? Well, you need to have some numbers at your fingertips before you can strategize about generating more business on a daily basis.
Firstly, get a handle on your expenses. This can also be expressed as the cost of doing businesses. This can be divided into three types of expenses: administrative, product and marketing. Included under administrative expenses are staff, accountants, training, renting premises, office furniture or shop fittings. While these don't directly bring in business it's hard to do business without them. You try to do without them at your peril but don't let your expenses get out of hand.
The cost of products is self-explanatory if you have a retail business. It refers to the costs of putting stock on your shelves. In manufacturing businesses it refers to the cost of raw materials. Profitability means selling at a high enough margin to make a good profit. Find out what your margin |
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Last Updated ( Sunday, 20 April 2008 )
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Sunday, 20 April 2008 |
By Carael Knight
For many people still relying on a day job to live, the home business represents the best and easiest way for them to enter the world of being their own boss and thus any classified ads targeting this market are bound to yield fabulous results.
But first it is important to know how to use home business classified ads for the biggest effect and the best results. It is important that you know how to write classified ads that are bound to sell or give you the highest possible response.
To write effective classified ads you will need to be familiar with the widely used aida formula for writing classified ads. Aida is important for anybody intending to write effective classified ads. Aida stands for attention, interest, desire and action.
The whole idea is to first draw the attention of your prospects, and then create interest. The first words of the classified ad or the headline must draw the attention of your prospects by addressing their needs or a solution to their most pressing problems. As they start reading your classified their interest should be piqued. This should then move to desire and |
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Last Updated ( Sunday, 20 April 2008 )
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